Case Studies
All roles, engagements, and initiatives performed by
Michelle Diamond, CEO, Elevate Diamond Strategy
CASE STUDY: MARKET IDENTIFICATION, ENTRY, PRODUCT REDESIGN, GO-TO-MARKET STRATEGY
(EARLY STAGE)
GROWTH GOAL: $2M - $20M IN TWO YEARS (& SUCCESSFUL EXIT)
Early Stage Venture-Backed Software Technology (SAAS) Company sought to grow from $2M to $20M in two years. Michelle Diamond, CEO, Elevate Diamond Strategy developed and executed new market entry and go-to-market strategies, co-led product formulation and design, created sales force strategy and scripts, and led marketing messaging and positioning, helping the Company successfully enter two new markets/verticals (pharmaceutical and electronics distribution industries - $95B and $196B, respectively) and exit via acquisition ahead of schedule.
CASE STUDY: INTERIM EXECUTIVE
(FORTUNE 150)
20+ STRATEGIC INITIATIVES IN FOUR MONTHS
Served as interim Executive in Corporate Finance area of Fortune 150 energy company.
In four months, led staff and 20+ initiatives including pre-merger planning, five-year strategic planning process (70+ managers), Annual Finance Offsite, and monthly and quarterly management committee reports for the Board of Directors, Senior Management Team, and Division Presidents.
CASE STUDY: NEW MARKET ENTRY, GO-TO-MARKET,
BREAKING THROUGH STAGNATION, TURNAROUND
(FORTUNE 1000)
ADDED $300M IN LONG TERM REVENUE
Business Unit of a $2B Fortune 1000 Chemical Company was experiencing stagnant growth due to a shrinking market and was looking for new ways to maximize revenue and expand (through new markets, verticals, and existing businesses).
Michelle Diamond, CEO, Elevate Diamond Strategy helped Company solve problem of stagnant growth by developing, training, and overseeing initial execution for a new market entry and go-to-market strategy to help enter a new industry, Biofuel, adding $25M in short term revenue, and up to $300M long term.
CASE STUDY: GLOBAL COMPETITOR LANDSCAPE STRATEGY &ANALYSIS
(MIDDLE MARKET COMPANY)
PATENT EXPIRATION -
GLOBAL COMPETITIVE STRATEGY
$800M Middle Market Global Medical Device Technology Company was experiencing increased competitive threats as a key patent was expiring.
Company needed not only a better understanding of who were their competitors, but how to beat them.
Michelle Diamond of now, Elevate Diamond Strategy, created a comprehensive global competitive landscape (identifying over 100+ new competitors), and provided Company with a five-fold strategy on not only how to defend, but win against all of their competitors, including those who were emerging.
CASE STUDY: BUILDING COMPETITIVE INTELLIGENCE FUNCTION
IN-HOUSE (FORTUNE 100)
OFFENSIVE & DEFENSIVE STRATEGIES - EXISTING, EMERGING, DIRECT, & INDIRECT COMPETITORS
Developed and led market and competitive intelligence (CI) initiatives to provide the Board of Directors, C-Suite, Division senior management, and sales force with strategic information to help drive business improvements, product development, and achieve sales of over $300M.
CASE STUDY: BUILDING COMPETITIVE INTELLIGENCE FUNCTION IN-HOUSE
(FORTUNE 100)
($1B+ DIVISION)
OFFENSIVE & DEFENSIVE STRATEGIES - EXISTING, EMERGING, DIRECT, & INDIRECT COMPETITORS
Created new competitive intelligence (CI) function and area for $1B+ Division.
Developed and led market and competitive intelligence (CI) initiatives to provide the Board of Directors, C-Suite, Division senior management, and sales force with strategic information to help drive business improvements, product development, and achieve sales of over $300M.
CASE STUDY: BUSINESS EXPANSION, COMPETITIVE INTELLIGENCE
(GROWTH STAGE, PRE-IPO)
PRE-IPO, IPO, & POST-IPO
Michelle Diamond, CEO, Elevate Diamond Strategy, designed benchmarking tool, completed a competitive analysis study, and built an internal infrastructure growth plan to enable proper scaling for a growth stage software technology company during its pre-IPO, IPO, and post-IPO phases.
CASE STUDY: TURNAROUND, RESTRUCTURING, ASSESSMENT, OPERATIONS IMPROVEMENT, CONSOLIDATION, DIVESTITURE
(FORTUNE 100 COMPANY -
IN-HOUSE BUSINESS)
SAVED $2.5M ON A $20M BUSINESS IN SIX MONTHS
The Board of Directors and C-Suite of a Fortune 100 Company did not know what to do with a 100+ employee, $20M in-house printing and distribution business that was experiencing stagnant growth.
Michelle Diamond, CEO, Elevate Diamond Strategy, was brought in to oversee, evaluate, recommend, and drive change. After obtaining Board approval on her recommendations, Michelle implemented changes that resulted in $2.5M in cost savings (12.5%) in six months.
CASE STUDY: MERGERS & ACQUISITIONS (M&A) - PRE
(SMALL TO MIDDLE MARKET, FORTUNE 1000)
MERGERS & ACQUISITIONS (M&A) - PRE-TRANSACTION
Companies choose to enter into a merger or seek to acquire other organizations for several reasons that may be either offensive or defensive in nature.
Michelle Diamond, CEO, Elevate Diamond Strategy, has worked with companies from small to middle market and Fortune 1000, helping them with acquisition target identification, pre-merger planning, and due diligence.
CASE STUDY: MERGERS & ACQUISITIONS (M&A) - POST
(SMALL TO MIDSIZE, FORTUNE 500)
MERGERS & ACQUISITIONS (M&A) - POST TRANSACTION
After companies have entered into a merger or acquired another organization, their post-merger or post-acquisition initiatives should focus on both strategy and integration.
Michelle Diamond, CEO, Elevate Diamond Strategy has worked with companies from small to middle market and Fortune 500, helping them to develop a post merger/acquisition growth strategy and lead post merger/acquisition integration efforts.
CASE STUDY: SENIOR MANAGEMENT TEAM FACILIATION & EXECUTION
(MIDDLE MARKET COMPANY)
LED SENIOR EXECUTIVE TEAM FACILITATION - GROWTH & STRATEGIC PLANNING PROCESS
(Streamlined growth initiatives from 40 to 8 (80%). Double revenue in four years)
New President of a $35M Business Unit of a $2B Healthcare, Medical Device, Pharmaceutical, and Life Sciences Publishing, Information Services, and Technology Company, was concerned that his post-acquisition senior management team (comprised of executives from the existing and acquired company) needed education on the growth strategy and strategic planning process and to 'get on the same page'.
Michelle Diamond, CEO, Elevate Diamond Strategy helped the Company’s senior executive team identify and prioritize strategic growth initiatives, as well as create a tactical plan and go-to-market strategy, enabling the Company to focus and streamline its growth initiatives from 40 to 8 (80%) and double its revenue in four years.
CASE STUDY: CEO/ BUSINESS OWNER ADVISORY & EXECUTIVE
COACHING
(SMALL COMPANY)
ADVISORY & COACHING ON BUSINESS DIRECTION
CEO of a Small Human Resources Consulting Firm needed an unbiased “second set of eyes” to help him bounce off ideas regarding his overall Company growth strategy.
Michelle Diamond, CEO, Elevate Diamond Strategy, provided strategic insights and recommendations in regards to his Company’s business expansion, branding, sales, marketing, and operations strategy in order to get his Company to the next level.
